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Watch a world famous brand’s 128 year evolution in two minutes! [VIDEO]

Coca Cola. Coke. It's an iconic brand. It has evolved immensely in its 128 year history. In these two minutes you will see how much. But, some...

It’s payback time. A very interesting ad for an important fund raising exercise [VIDEO]

Wow. This is a two-minute video that comes across as an intriguing short film. At a time where ebola is running rampant in Africa, the...

What's your story? It's time to start telling it now [VIDEO]

So, what's your story? Oh yes, it's hilarious when people ask me that, in an attempt to make a play on my surname. No one has ever done that before. Ever. But really, what is your story? David E. Kelley has some simple, yet profound advice.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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