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Incubator Blue Chilli gets in on (rich) mobile apps

“We recognised that Blue Chilli could take our value proposition, extend it to other vertical sectors and cement it as a loyalty and marketing platform through the team’s technology expertise,” said Vividways founder Paul Williams, who will continue to work with Blue Chilli. “We look forward to the journey ahead.”
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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