startup
Debt-hole Surfers. Let’s rat ‘em out!
They surf the cusp of legality and debt recovery. They know that what they do is illegal but they are happy in the knowledge that the cost versus benefit of chasing them is too high. They know too that these same things will keep them off debt registers. What do you do to rat out the rats?
How to get the clothes off your employees
What happens when a clothing swap takes up shop in your company’s break room? The Clothing Exchange, a five-year-old Melbourne-based company, is selling the idea by promoting swaps in corporate environments. And while the concept itself may not be revolutionary, it could give employees a creative outlet for expanding their fashion and social consciences.
Checkmates: Couple’s chess club and bar idea wins angel grant
A few months ago, when her partner was having trouble finding work, Jasmine Costello encouraged him to learn chess as a way to take his mind off the job rejections. Rich loved the game so much that it led to an entrepreneurial brainstorm that recently earned the couple the 2010 Commander Business Grant. They call it Chess-Nuts.
Australian businesses express guarded optimism
Australian business are upbeat about the future — or, at the least, they are putting on a brave face. The latest MYOB Business Monitor reveals that 74% of businesses reported revenue levels the same as a year ago, or higher.
There are smarter ways to beat banner blindness than showing cleavage
This article is the fourth in The Anthill Guide to Online Marketing for Small Business (and Startups) series. Last time, we identified common terminology associated with online marketing and revealed how some websites artificially inflate Page Impressions. Today, we continue this theme and look more deeply into the science of online advertising, so that you may talk like an expert, and get ROI!
The treatment of innovation is a national disgrace (why I took my invention overseas)
In 2009, inventor Don Morgan was a finalist in Anthill’s Smart 100 competition. However, as he recounts in this passionate plea for change, his quest for grant funding at home has forced him to take his innovation elsewhere.
Love your business? You could win $20,000
MYOB, an Australian business that specialises in management solutions for SMEs, will award a $20,000 grant to the business owner who gives the best answer to two questions: “What are you most passionate about?” and “How would you spend $20K on your business?”
Government project urges Internet virgins to climb aboard
Small businesses that haven’t dived into the vast sea of the World Wide Web have been tossed a life preserver, courtesy of the Australian government. A project called Winning Business Online provides an extensive — and free — online classroom that lays out the framework and possibilities of e-business.
How to create compelling offers for the web: Make them retweetable!
For the first article in this series, I asked ‘Why are you bothering with online marketing?’ My purpose, of course, was to emphasise the importance of creating measurable goals. But, be warned, even the most splashy, expensive, creative, courageous marketing initiative will fail if it is not built on a suitable foundation. To generate any interest in the online space, you must first develop a compelling reason for your target market to actually want to engage with you.
The Law of Success: Lesson 9 — Doing more than you are paid for
The Law of Success in Sixteen Lessons, Napoleon Hill’s 1,600+ page first draft published prior to Think and Grow Rich, contains a lot of useful information that can help business builders realise their potential. In this series, Joshua Moore covers each of Hill’s attributes in a practical way. Today, he discusses the value of doing more than you’re paid for.
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