startup
The value of entering awards for small business
Every year, whether they are successful or not, entrants in business awards programs sing the praises of just completing the process. Johanna Baker-Dowell reflects of a year of commercial self-discovery.
“Keep your crises small.” Pixar’s Ed Catmull on why successful companies fail (and how to avoid a similar fate)
Why do successful companies fail? Pixar’s Ed Catmull addresses this key question through the prism of Pixar’s growth from a small, unheard of digital animation company to the powerhouse Disney partner it is today.
The 10 best strategic business slides of all time: #3 — Creative Development
In the third post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
How to build a business in 7 days for under $500 [Day#1: The Idea]
So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin has set himself the challenge of launching a startup in seven days for less than $500. This is his introductory post in the series. The clock has started!
Can you codify the way innovators think? Simon says, Yes.
In an attempt to determine how great thinkers achieve their great outcomes, British marketing consultant Simon Sinek believes that he has stumbled upon a simple method to codify the way innovators think. He calls it the Golden Circle. In this presentation from TEDx Puget Sound, Sinek shows why it pays to be cynical.
For success, reality must take precedence over public relations
There are way too many people out there in business bullshitting to themselves, their staff and their customers.
The simple truth is that if you run your business like its amateur hour, no matter how much you want to fool yourself and your customers into thinking that you’re smart and good at what you do, eventually you will stumble and the truth will out.
How to finance a BIMBO
Want to take it to the next level in your company. It might be time to finance a BIMBO. Todd O’Neil explains.
I’m sick of Marketing Secrets (The problem with SME marketing)
I am bombarded daily by email, direct mail and print advertisements that are all promising to reveal the secrets of… well just about everything. ‘Zero budget marketing secrets’; ‘Free media exposure secrets’; ‘Sales secrets for those that hate cold calling’: the list goes on. They’re dragging us all down.
The 10 best strategic business slides of all time: #2 — Six buying roles
Nigel Malone keeps his favourite ten keynote slides related to strategic business development – his “Ten Commandments” – close to his chest at all times. Okay, sometimes he puts them down to bathe, but they are never far from his thinking. His favourite slide number 2 is Wind and Webster’s ‘Six buying roles’ model. Developed initially in the 1970s, it was designed to explain the many buying roles within a large organisation, but is equally applicable to a family unit facing the challenge of deciding upon what to eat for dinner.
How I made Twitter my ‘dirty whore’ and got suspended
As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can’t give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes.
Let me start with a confession.
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