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Top 10 must-haves for startups

In 2001, Frank Levinson of Finisar Corporation delivered this no-nonsense talk in which he offers his top 10 things you must have to start a business. And just like the lecture itself, the overriding theme is to keep things simple.

Great startup advice from Jerry Greenfield, co-founder of Ben & Jerry’s ice cream

Anthillian, Rentoid.com founder and 2009 Cool Company Awards judge Steve Sammartino yesterday had the good fortune to meet Jerry Greenfield, co-founder of Ben & Jerry’s ice cream. He asked Greenfield for his number one tip for entrepreneurs starting up a business. Greenfield, generous guy that he is, offered two. Sammartino videoed it.

Great startup advice from Jerry Greenfield, co-founder of Ben & Jerry’s ice cream

Anthillian, Rentoid.com founder and 2009 Cool Company Awards judge Steve Sammartino yesterday had the good fortune to meet Jerry Greenfield, co-founder of Ben & Jerry’s ice cream. He asked Greenfield for his number one tip for entrepreneurs starting up a business. Greenfield, generous guy that he is, offered two. Sammartino videoed it.

What do you do to make your company look bigger than it really is?

Some of the best startup concepts fail to gain funding or traction from customers simply because the entrepreneur behind them doesn’t do enough to present the opportunity in the best light. As a result, the buyer, venture capitalist or distributor sitting across the table doesn’t warm to the idea and it falls over. I learnt this lesson the hard way.

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