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Great startup advice from Jerry Greenfield, co-founder of Ben & Jerry’s ice cream

Anthillian, Rentoid.com founder and 2009 Cool Company Awards judge Steve Sammartino yesterday had the good fortune to meet Jerry Greenfield, co-founder of Ben & Jerry’s ice cream. He asked Greenfield for his number one tip for entrepreneurs starting up a business. Greenfield, generous guy that he is, offered two. Sammartino videoed it.

Great startup advice from Jerry Greenfield, co-founder of Ben & Jerry’s ice cream

Anthillian, Rentoid.com founder and 2009 Cool Company Awards judge Steve Sammartino yesterday had the good fortune to meet Jerry Greenfield, co-founder of Ben & Jerry’s ice cream. He asked Greenfield for his number one tip for entrepreneurs starting up a business. Greenfield, generous guy that he is, offered two. Sammartino videoed it.

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The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Negotiation is part and parcel of everyday life. Despite this, the idea of honing our negotiating skills doesn’t go down well with most of us. We fear that we’ll end up being manipulative, exploitative, scheming. To help us break the chains of this retrogressive mentality, we have Matt Lohmeyer. He has worked as a professional negotiator in various fields for over eight years and before that, negotiated deals with biotech pharmaceutical and chemical companies. In short, he’s an Alchemist in the Art of Negotiation.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE