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4 common mistakes Australian exporters make which hold them back on Alibaba.com

Just as you would not treat a traditional B2B transaction like this, you should not expect this from Alibaba. You need to spend time negotiating with interested buyers, building their trust and coming to an agreement.

Four email marketing mistakes that make you look like a spammer, and what you...

A whopping 85% of email sent worldwide is spam. Plus, personal emails now account for only 14% of inbox email. Half of what’s left is made up of opt-in newsletters and deals. That’s a lot of marketing emails! So, how do you make sure your marketing emails don't end up being classified as spam?

How to keep your email free of spam

As tempting as it is to confirm whether there’s $5 squillion sitting in the bank account of some nice old reverend from foreign climes who’s devoted his life to poor children and very cute puppies, we both know this one pongs to high heaven of over-ripe spam. But the good news is there are a number of precautions you can take to avoid scams, protect your personal information, and keep your email address safe.

Lessons from a LinkedIn lush: Why I regret becoming an open networker

One of the decisions I made when I joined LinkedIn was to become an “open networker.” I’m on a list that says I am open to connecting. Three years later and I have thousands of first-degree connections. Now... I kind of regret it.

Cisco says cybercriminals are shifting to mobile platforms, and spam volumes are down (for...

In a major turning point in cybercrime, scammers have begun to shift their focus from Windows-based PCs to smaller operating systems and platforms, such as smart phones and tablets, according to Cisco's annual security report. Plus, spam volumes are down, for the first year ever!

Is Kylie Minogue using spammers to promote her latest album?

Has Kylie Minogue made a deal with the dark-side of internet marketing in a bid to keep her record career rock'n'rolling? Or has her record company hired a 'social media' agency that somehow mistakenly believes astroturfng qualifies as a reputable strategy? Or maybe we simply have a rogue fan on our hands, with a penchant for hackery and a passion for gold hot-pants.

Obama’s knife edge: from Messiah to spammer

How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.

Obama's knife edge: from Messiah to spammer

How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.
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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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