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Meet Soup, Anthill 2010 Cool Company Award Finalist [Innovation Award Category]

Soup was Australia's first marketing agency to build a service proposition on word of mouth. The agency recruits people to become influencers, or Soupers. They receive products before they launch, samples to share with friends, and behind-the-scenes access to a client company. Soupers are matched by their backgrounds and interests to companies and products.

What creates word of mouth? A case study in coffee talk.

What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup's conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.

There’s a lot of iTalk going on, marketing survey says

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

There's a lot of iTalk going on, marketing survey says

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

Soup’s Sharyn Smith and the growing influence of ‘word-of-mouth’ marketing [PODCAST]

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

Soup's Sharyn Smith and the growing influence of 'word-of-mouth' marketing [PODCAST]

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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