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Why your press releases are treated like spam [Five ways to alienate a journalist]

Having run free PR and media leads service SourceBottle for just over a 18 months, I’ve gathered some rare insights into the minds of journalists and what will lead to a figurative black mark against your name. The average journalist will receive from 20 to 200 PR news releases per day. And, as a result, most are treated like spam. Are your media releases the PR equivalent to penis enlargement emails and Nigerian scams?

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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