social media
A video for the social media ninjas (You know who you are)
Social media ‘gurus’ are the latest targets of ridicule in this Xtranormal animation. The text-to-animation software has made it possible for amateur film-makers, from bedrooms and home studies the world-over, to focus their ire on almost any community group, profession or industry, from iPhone acolytes to Tea Party zealots. Created by copywriters Jason Schmall and [...]
Is it rude to use Facebook as a lead generation tool?
I have lost count of the number of times my friends, colleagues, and business partners have made the statement, “Facebook is personal. It is not for B2B! Try LinkedIn.” I understand their sentiment. Since its inception, Facebook has always been an intimate space reserved for friends and family, or very close professional associates. But it doesn’t have to be that way.
If you want to know what the web will look like in 2011, watch this video [10 Internet Trends for 2011]
If you’re wondering about the future of the internet but want more than the glib, usually poorly researched (albeit visually spectacular) YouTube memes that surface every six months, prepare to be impressed. In 20 minutes, Morgan Stanley’s Mary Meeker outlines the 10 most influential internet trends likely to influence the way we create, consume and exploit digital media in 2011.
What is inbound marketing? Ask Kramer. Giddyup!
If you’re a Seinfeld fan, you will remember the demented antics of the bedeviling Kramer with his catch phrase, “Giddyup!” (as in, quicken the pace, quit hesitating and dare yourself to put all that you have into it). In today’s marketing world, marketers have more incentive than ever to dare themselves. It’s called inbound marketing.
Welcome home, flyers. Here’s some Iggy Pop, courtesy of T Mobile
OK, when’s the last time a mobile-phone carrier made you feel all warm and cuddly inside? Never? Yeah, us, too. With its latest advert, T Mobile UK does its doggonedest to change that.
Deal or No Deal: Facebook is about to disrupt the small business sector… again
This is one of the few times that Facebook has created something specifically for the small business sector. It also offers a firm answer to those who still today believe that Facebook is not relevant to their business because they operate in the real world.
Become a world leader using social media [FREE DOWNLOAD]
Sponsored: Barack Obama’s victory in the US Presidential Election of 2008 set the benchmark for what can be achieved using social media. He achieved this by designing his campaign to spark the right actions, leading his supporters with direct conversations and providing the tools to let a grassroots community create and share content.
What is Apple’s Ping and could it prompt the death of MySpace?
Poor Myspace. It’s been on its last air-guitar-riffing, crowd-surf-groping, drug-fuelled stagger for several years now. Indeed, the only thing that has kept its face from plunging into the vomit-filled toilet bowl of obscurity has been the way musicians have used the platform to self-promote… until now.
Solving the puzzle of Google’s social networking strategy
Google’s acquisition of SocialDeck at the end of August made it the 11th social media-related company Google has snapped up so far this year – five of them in August alone. The buying spree raises questions as to where the company is heading with its much-anticipated play in social networking. What Google needs, and what is not yet evident, is a coherent strategy for social networking that pulls together the disjointed pieces of its growing social media portfolio.
Why 75% of Australian business-women use social media for marketing purposes
Nearly three out of four Australian businesswomen use social media as part of their marketing strategy, according to a survey released by the Australian Businesswomen’s Network. Social media tools such as Twitter and LinkedIn are firmly established as an important component of a business’ marketing strategy, said Suzi Dafnis, community director of ABN, a training, mentoring and advocacy organisation with more than 20,000 members.
Find Us on facebook
Sponsored by How to become a Key Person of Influence
Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.
Sponsored by Google
What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven't thought yet to ask.
Sponsored by AusIndustry
AusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.
