Tag: social media

With a simple change in policy and little additional investment, MySpace would no longer be the place where people simply try and get famous enough to make it to TV or newspapers. It could become the destination. Mark Cameron thinks he knows how to save MySpace from terminal decline.

A bunch of small business owners on the Central Coast recently formed a connection on Twitter, sharing experiences, advice and business tips. So they decided to meet (known in twitter circles as a "tweetup"). Since meeting, the group has grown into a fully-fledged organisation - the Central Coast Small Business Network, or CCBiz - and it is officially launching on 27 August. Great work, people.

Which advertising medium – print or social media – provides more reach and more bang for your buck. It’s a complicated equation. Luke Faccini takes a peek under the hood.

If you receive our weekly Beer O'Clock (the Best and worst of Anthill TV for the week) email on Friday afternoons, you might have noticed that it went out a little early last Friday - about 3pm. The truth is, we were pretty much done for the week, so we hit send and took our own Beer O'Clock advice. And it seems we weren't alone.

Under this intensified pressure, is Twitter - the poster child of everyone's-invited, it's-fun-to-share, revenue-will-come-later, progressive web culture - becoming tetchy and litigious?

To succeed in social media, you need to stop worrying and learn to love chaos, writes Annie Robinson.

Thanks to your passion for Anthill, your hard work spruiking the virtues of Anthill to your personal networks, we debuted as one of the Top 50 Business & Finance sites in Australia, according to Nielsen's Business & Finance Index. This is very pleasing news indeed.

Thanks to your passion for Anthill, your hard work spruiking the virtues of Anthill to your personal networks, we debuted as one of the Top 50 Business & Finance sites in Australia, according to Nielsen's Business & Finance Index. This is very pleasing news indeed.

This month, Anthill Online is being added to the Nielsen Online ratings system. In short, we're putting ourselves out there, dropping our digital knickers for all the marketing world to see. And we need your help.

In the social network popularity stakes, MySpace is having its tail handed to it by Facebook. But CollegeHumor.com thinks it has the answer to how MySpace can turn the situation to its advantage - a social network for users abandoning MySpace.

Unless you are Osama bin Laden’s roommate, you'll know that 2009 is the year Twitter took off. It has grown by over 1,000 percent and the phrase "tweet it" has become part of the popular lexicon. While many people still "don't get it", it has become incredibly powerful. How did this happen?

Soon after the NSW State Government announced the re-design of their state logo, the public decided that they could do a better job! After the Federal Government threw away $8 Million on creating the now defunct Grocery Choice website to monitor supermarket prices, a group of consumers set up @price_check - a Twitter-based crowdsourcing experiment. These days, if you don’t engage your customers, they’ll mobilise against you.

We all know what an enormously useful mass-market medium Twitter can be, but celebrities know it better than anyone. However, it would appear that some, like David Letterman, just don't get it. Perhaps it's an age thing?

We all know what an enormously useful mass-market medium Twitter can be, but celebrities know it better than anyone. However, it would appear that some, like David Letterman, just don't get it. Perhaps it's an age thing?

Despite having an MBA majoring in marketing, I fully admit to having a rather simplistic view of marketing: present a product or service so people can see what it is. Then leave the selling to the sales department.

Just being a facilitator won’t satisfy or even make sense to many corporate marketers. I’m not suggesting that you put your head in the sand, but recognise social networks for what they are, and what they are not.

// WAIT! I'm not here to evangelise Twitter or to pick news items out of it merely because it seems to be a slow...

I was reading 'designing for the social web' by Joshua Porter for my UXbookclub Sydney meeting a couple of months ago. It opens with a quote...

Brand leadership through social media Not so long ago, the relationship that brands had with their customers was a one-way street. The brand was the...

Earlier today, I received a bunch of tweets, simply featuring the Twitter names of other users. For example... nanachtorontoRT @ixplora: RT @jenbishopsydney: Follow friday @marissatree...