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Digital and social marketing basics: Why knowing your audience is very important

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

How to lead with value and socialise your brand

The markets and audiences of the 21st century are a savvy bunch. No longer gullible and susceptible to the heavy handed and brash branding practices of the past, they're looking for the 'why' and not the 'what' when they buy into a product or service, and this leaves companies and organisations charting new and unfamiliar territory. Andrew Collins explores the changing face of brand promotion.

“Does your website make you money or cost you money?”

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

"Does your website make you money or cost you money?"

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

Unleash chaos as a social media butterfly

To succeed in social media, you need to stop worrying and learn to love chaos, writes Annie Robinson.

Advertising is Dead. Long Live Advertising

Brand leadership through social media Not so long ago, the relationship that brands had with their customers was a one-way street. The brand was the...

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