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The innovative social strategy that achieved 43x ROAS for West Elm – and won...

As COVID-19 continues to impact businesses around the world, brands are looking for advertising strategies that are cost-effective and generate much-needed revenue.

New report from Vamp reveals how marketers will work with influencers in 2020

75% of those surveyed by Vamp said they had briefed an influencer to do work that would have once gone to a creative agency

It’s really smart how this online retail start-up is shipping a ton of jocks...

Australian online retailer of men’s underwear DailyJocks.com has shipped more than one ton of underwear in the month of April, with more than 80...

Is Twitter the key to growing your small business? Yes, it is, according to...

Australian tech start-up Bigcommerce, a software company that powers online retailers of all sizes, recently teamed up with Twitter to do a study into...

Why small business owners will be hit hard when Facebook organic reach becomes history

Lately, I have been experimenting with social media networks for my own marketing purposes. Very quickly, I have had to zoom in on one particular...

Marketing overkill threatening the social media golden goose

Social media marketing might be the 21st century equivalent of telemarketing, and in similar danger of alienating consumers. A staggering 83% of users have a bad social media marketing experience to narrate, according to the Pitney Bowes survey.

Is this the world’s first campaign using Facebook Poke? [VIDEO]

The agency Grey, in Tel Aviv, is claiming that it is. Facebook Poke is a curious little app. With some of its inbuilt limitations, it take a certain amount of dedication and real-time effort to make a campaign happen.

FlikGift, whipping up a storm in the social media marketing game

Retailers now have a much lower cost way to engage with and acquire the customers they want. At the same time, customers love receiving sponsored and group gift cards from their friends to spend on items they actually want. Put the two together and you get some thing interesting.

New Twitter search engine designed specifically for Australia

AussieTwitterSearch.com enables companies to search Twitter and identify relevant people based on the information listed in their profile. This includes interests, hobbies, job role or affiliations, and all with an Australian focus.

The six factors that dictate marketing channel preference

Consumers are spoiled for choice when it comes to long distance communication, but it wasn’t always the case. Just a little over two decades ago you had two whole options: mail and telephone.

MySecureOffice (SMART 100)

I realised that most small business owners underestimate the importance of having a 'Business Continuity' strategy in place, in particular not having someone helping them to actively manage one.

DUMB REPORT 2009: iSnack 2.Doh! (1 of 10)

As the first instalment in our annual DUMB REPORT, it's hard to look beyond the most discussed media and marketing experiment for 2009, Kraft's controversial crowdsourcing campaign and the naming of iSnack 2.0.

FREE BUSINESS TOOLS

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

FREE BUSINESS TOOL

The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE