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Anthill's SMART 100: Readers' Choice Revealed (2012)

They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries both old and...

Victorious Scrubba Wash Bag cleans out the competition in 2012's SMART 100

This one is for the backpacker in all of us. That sun-kissed specimen who treads lightly on the surface of the globe, travelling with little luggage and luxury... albeit often at the expense of personal hygiene. Ashley Newland faced the usual dilemma before undertaking a climb of Mt. Kilimanjaro. He came up with a solution that would allow for effective laundry washing while on the road. Behold the Scrubba Wash Bag -- an innovation whose design, efficiency and progressive vision have earned it this year's highest honour in the Anthill SMART 100.

The Ultimate Product Placement: 321 Water makes the leap from SMART 100 to…The Hunger...

Sure enough, audiences flocking to see the futuristic teen blockbuster, which has been raking in revenues right and left, were able to verify a cameo appearance by the water container in the sleek, hyper-sanitary control room scenes of the film. 321 Water founder Gretha Oost, who has not yet seen the film, said she was "blown away" when she heard about the sighting.
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