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Atlassian Starter Licenses (SMART 100)

Causium...The new freemium Australian software maker, Atlassian, has pioneered a new customer acquisition strategy called Causium that merges cause marketing with the popular freemium business model. Instead of giving away a teaser product, Atlassian charges a nominal fee of $10 for its starter 10 user licenses and then donates all the proceeds to charity. The results have been an astounding win-win-win for all parties. Over 14,000 customers now have software that they couldn't previously afford, Atlassian has earned over $2M in upsell revenue and Atlassian's selected charity, Room to Read has received over $500,000 for literacy programs in developing nations.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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Need cash for your startup or innovation? Here’s the Ultimate Grant...

Have a new business? Are you developing something AWESOME! Well, you're going to need some funding. Here are 12 resources available to people like you, right now.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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