Show Me The Money Blog
Keeping your business priorities straight. By Leela Cosgrove.
5 reasons I hate logos
Okay, maybe that’s a tad on the dramatic side. What I hate is this faffing around with logos as an excuse for not doing other, real, important stuff with your business.
Who else is fed up with Freeple (“Free Stuff People”)?
If you’re going to give something away, you need to know what the value of it is and what your ROI is. Too many people are caught up in this ‘giving stuff away for free and hoping money happens later’ thing. I’m guessing that’s because they’re afraid of selling.
“Muuuuuuum! Woolies is stealing my market share!”
If the only way you know how to sell is to compete on price and thereby make yourself a commodity, then get out of business or get so much money behind you that you can compete on price. But either way, stop bloody complaining.
A social media dictionary for a new age
You’ve heard all the pros and cons for social networking. So, I’m not going there again. If you hate social media, run away. Now. However, for those of you who are hooked, there’s a whole new world of words and phrases that you need to be across. So, I felt it was time for a dictionary for our new, social media age.
Sheesh, Rupert, would a subscription model KILL you?
The truly anarchical nature of the internet (despite attempts to control it) precludes the concept of the captive audience. Now, it’s a buyers’ market – and we have so very many options. Big media take note.
OMG how do you keep filling your rooms?!
I have several arms to my business, but one of the main ones is the events we run. We’re currently in the process of filling a three day event and have been using low-cost preview events to do this. At every single preview event, I get someone asking me,
“How do you keep filling your rooms?!”
When is too much, too much?
I spent a lot of time at the start of my business trying to conform to what I thought I had to be to succeed, with limited success. I found that when I let go, started uncovering my tattoos at presentations and generally being myself, “all of a sudden” my business exploded. But where do you draw the line?
Stop trying to monetise Twitter. You’re killing the golden goose!
There’s no getting around it – utilisation of social networking as a form of marketing requires an input of time. This bugs a lot of business owners, looking for a shortcut. Isn’t there some way in which we can just, like, advertise on it or something? Do we really need to spend hours in front of our computers tweeting, LinkingIn and Facebooking?
The next person who says the R word is getting slapped
This is the greatest time in history and a large portion of the business world seems to be off somewhere missing it, with their heads in the sand. Stop it. Get on board, embrace the economic climate and celebrate the opportunities around you!
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