Show Me The Money Blog
Keeping your business priorities straight. By Leela Cosgrove.
What going home with a hooker taught me about my business
These nuggets of wisdom shared by a brothel worker are more useful than most pieces of business advice you’ll read in a book.
Not all advice is equal
If you wanted to send a rocket to the international space station, would you listen to your cousin John when he said there’s no way that you should use that kind of fuel, because he used it in his car once and the car blew up? So why do people do this every day in their businesses?
Why PR is a pointless waste of time
I’ve never been a fan of the whole PR thing — I’ve seen so many people sink time, effort and money into PR and then see no real ROI from it. And don’t even start with that “brand awareness” crap.
Your clients are morons
I was reading someone’s blog the other day and they were talking about determining what information products are best for your clients… and therein I read the offending sentence:
“The best way to find out is to ask them.”
What a load of crap.
Five predictions: the state of publishing in five years
Books have always been a huge part of my life. But only an ostrich would deny that tectonic shifts are reforming the once-staid publishing industry. Here are my predictions for the biggest trends in publishing over the next five years.
Why SEO is just sooooo 2009. Is social media the future of internet search?
I used to Google hairdressers, plumbers, cafes. Now I ask my Facebook and Twitter connections who to go to, because a personal recommendation tells me a lot more than someone’s website can. SEO is doomed. In the format we know it, at least.
The History of Social Media: As Seen by Geekstorians
People who say social media is a fad have a profound misunderstanding of the internet and the reasons why people love it so, writes Leela Cosgrove.
Flame Wars 101: A Guide to Profiting from your Disagreeable Nature
Are you a misanthrope? Do you enjoy causing arguments for the sake of it?
Do you insist on playing devil’s advocate in every single situation, no matter how inappropriate?
Then you might just have a career ahead of you as a blogger.
Obfuscation for idiots: jargon and the end game
The enemy shall be known by the name …
People-who-have-to-use-big-words-to-sound-smart-even-in-marketing-copy-where-the-point-should-be-to-sell-rather-than-to-be-liked.
I chose entrepreneurship, not motherhood. Am I missing something?
I’m childless by choice — a decision I cop a lot of flak for. But one line of criticism I cannot abide is that I am somehow a lesser entrepreneur because I’m not a mother too. There’s some weird calculus going on here.
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