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Microlearning platform EdApp completes $4.25M follow on raise from SafetyCulture

EdApp is best known for its on-demand microlearning platform which offers companies across all industries, including retail, mining, FMCG and infrastructure, a more effective way to onboard, motivate and train employees.

This Melbourne-based file-sharing service is giving Google Drive and Dropbox a run for their...

Sixty Digits, a small Melbourne-based business has created a file-sharing service more than three times faster than the big boys of file sharing: the...

After conquering Australia, this 23-year-old entrepreneur is spreading her innovative recruitment start-up’s wings to...

Founded by 23-year-old entrepreneur Gen George, OneShift is an online job-matching service that is out to take the hassle out of recruitment while chopping...

When social media goes horribly wrong: The ‘Shell Let’s go’ campaign

Imagine you're a multinational oil company. Then, think about the general reputation oil companies have, not forgetting the BP spill. Now, think about a marketing campaign to draw a lot of attention to the industry. Did you come up with a build-your-own-caption campaign? One that allows lots of sharing on social media? No? Well someone did.

Need startup capital? Australian Innovation Challenge Awards deadline extended to October 12

The deadline for The Australian’s innovation awards – presented by the daily in partnership with Shell and the Commonwealth Department of Innovation, Industry, Science and Research – has been extended, apparently on growing popular demand. The awards recognise innovation for the public good as well as breakthroughs that have potential for commercial use. The winners of each category will receive a cash prize of $5,000. The overall winner will receive an additional $25,000. The Backyard Innovation award open to the general public has a $10,000 prize.
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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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