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Soup’s Sharyn Smith and the growing influence of ‘word-of-mouth’ marketing [PODCAST]

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

Soup's Sharyn Smith and the growing influence of 'word-of-mouth' marketing [PODCAST]

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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