Sharyn Smith Archives -
Home Tags Sharyn Smith

Tag: Sharyn Smith

Soup stirs the Facebook pot to discover word-of-mouth nuggets

What’s word of mouth got to do with Facebook? Plenty, says Soup, an advocacy marketing agency distinguished by its extraordinary faith in word-of-mouth campaigns. The Sydney firm’s experimental Soup Lab has developed what it claims is a “world-first” Facebook app of its kind and embarked on a research project with Dr. Lars Groeger, a marketing lecturer at the Macquarie Graduate School of Management, to measure the reach and value of “branded conversations.”

Meet Soup, Anthill 2010 Cool Company Award Finalist [Innovation Award Category]

Soup was Australia's first marketing agency to build a service proposition on word of mouth. The agency recruits people to become influencers, or Soupers. They receive products before they launch, samples to share with friends, and behind-the-scenes access to a client company. Soupers are matched by their backgrounds and interests to companies and products.

There’s a lot of iTalk going on, marketing survey says

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

There's a lot of iTalk going on, marketing survey says

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

Soup’s Sharyn Smith and the growing influence of ‘word-of-mouth’ marketing [PODCAST]

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

Soup's Sharyn Smith and the growing influence of 'word-of-mouth' marketing [PODCAST]

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE