Tag: sharable
Did Anthill’s “sponsored message from the future” outrage or delight you? [Case Study: pURLs]
Last week, Anthill emailed a 'sponsored satirical message from the future' to 9,000 members of its 14,000-strong eNewsletter database. The message informed recipients of their success winning a fictional award from the year 2012. Responses were mixed, ranging from "This is hilarious and very clever!" to "I WOULD PREFER NOT TO RECEIVE THIS CRAP!" So, is Anthill likely to run a campaign like this again?
Facebook’s population is likely to exceed 500 million by June. But what will this...
In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.
Facebook's population is likely to exceed 500 million by June. But what will this...
In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.
Why Seth Godin is the master of 'sharable' (Anthill's first rule of online marketing)
We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.
Why Seth Godin is the master of ‘sharable’ (Anthill’s first rule of online marketing)
We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.
