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Welcome to the experience economy aka the greatest customer revolution ever

We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before

Should you ask for permission or forgiveness? [VIDEO]

Do I need to introduce Seth Godin anymore? I don't think so. In this video, Godin explains the psychological traps that hold people back from...

Seth Godin explains why you need to listen to your lizard brain [VIDEO]

Customers are expecting more for less. What may have begun as a retail revolution, has resulted in a discount war. Essentially, for most businesses, it's a...

Be curious and fail until you succeed. It’s the Seth Godin mantra [VIDEO]

In this interview with Bryan Elliot, Seth Godin talks about work, opportunities and failures. While Godin may be an icon in the world of leadership,...

It’s all about relationships. Ted Rubin on the future of digital [VIDEO]

We've heard that social is about content, that content is about social. But, at the heart of hearts, everything is about relationships - with our...

Are you always looking for ways to be more productive, rather than being productive?...

If you know what the acronym GTD stands for, you may be suffering from an acute addiction to entrepornography. Yes, you read that right.

Luke Ryan’s quest of the ‘purple cow’, and a perfect men’s online store

DetailsbySven is curating about 100 gift items. Besides the popular men’s line of wallets, belts et al, there are some exotic goods too –sunglasses made from used skateboard decks and rare coffee beans. And a mix of Australian and Scandinavian products.

Ignore crowds. Focus on tribes.

If you listen to most marketing experts today, you could be easily forgiven for getting lost in the vast number of social media channels and options. The most popular tactic of late has involved harnessing the power of crowds, often called 'crowdsourcing'. But consider the merits, or limits, of a crowd – defined by most dictionaries as “a collection of people.”

Seth Godin’s Linchpin in one 30 second summary [FREE DOWNLOAD]

Seth Godin’s earlier book Purple Cow suggests that an average product for an average person is no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, Seth says YOU need to be remarkable or indispensable to be successful in your career. It’s time for Purple You!

Seth Godin’s Linchpin in one 30 second summary [DOWNLOAD]

Seth Godin’s earlier book Purple Cow suggests that an average product for an average person is no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, Seth says YOU need to be remarkable or indispensable to be successful in your career. It’s time for Purple You!

No one cares about you! Godin delivers some vital, unvarnished truth

The masses are turned on, tuned in and... thinking entirely of themselves. Seth Godin provides an important reality check for marketeers and businesses when considering exploring and exploiting the mass market appeal of modern media channels.

Seth Godin asks us to lead a tribe and make a difference [TED talk]

Over 18-minutes, Godin outlines his theory that the internet has banished the era of mass marketing, and that the ancient social unit of the tribe has returned, empowering ordinary people to lead extraordinary movements. It's both educational and inspirational, with Godin conveying his message with purpose and humour (helped along by some witty photo slides).

Quote: Seth Godin on marketing

"Marketing is no longer about the stuff that you make, but about the stories you tell." -- Seth Godin More Tequila Shots Quotes.

Could SME business owners soon become the new media barons?

After reading Matthew De Silva's post yesteday on last month’s Media 2010 conference, I spent the evening thinking about the challenges facing old media. As I pondered, I was struck by a radical (yet logical) series of thoughts, leading to the following question. Could small business owners soon become the new media barons? Let me explain.

Why Seth Godin is the master of ‘sharable’ (Anthill’s first rule of online marketing)

We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.

Why Seth Godin is the master of 'sharable' (Anthill's first rule of online marketing)

We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.

Are you a modern day information broker? If so, that could make you a...

Profits have always been made by those organisations that owned the most attention. What's changing now is that it's much, much easier to acquire some of that ownership. Called ‘Streams of Content’, the presentation likens the flow of information in modern society to a stream.

The Creativity Formula: 50 scientifically-proven creativity boosters for work and for life

Dr Amantha Imber, Anthill’s Creativity Corner blogger, recently published a book entitled The Creativity Formula: 50 scientifically-proven creativity boosters for work and for life. We asked Amantha to hand-select an excerpt from the book to share with Anthill readers. Here is her selection. If it leaves you wanting more, please consider grabbing a copy of the book, which has earned praise from the likes of Seth Godin.

Branson’s Virgin promotion via pilfered pepper pots

Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.

Branson's Virgin promotion via pilfered pepper pots

Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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