Tag: service
Digital and social marketing basics: Why knowing your audience is very important
We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.
8 tips on building a successful service business from a woman who owns one
Pulse Marketing agency founder and MD Lauren Fried reveals the eight steps she took to create a successful service business ... that now runs itself.
Five things I’ve learned about consumer behaviour (that contradict everything you’ve been taught)
After four years at the healm of business reviews website WOMOW.com.au, Fiona Adler has learnt lots of things along the way – not the least of which are some surprising insights about consumer behaviour. Having access to so much customer satisfaction data has changed her way of thinking about consumers – and changed it for the better. Here are her five lessons to change the way you think about consumer behaviour too.
The 7 branding secrets of Lady Gaga (They’re infectuous)
She’s never attended business school, nor does she have a history of entrepreneurship. While it is easy to question her outlandish costumes, her repetitive child-like lyrics, and her over-the-top media stunts, it is hard to ignore her obvious musical talent and her ability to be at the right place at the right time with the right tune.
Have you ever sacked a client?
Having just terminated a relationship with a client, David Moore considers the flawed client service model that sees the provider living on eggshells.
Tell me, don't sell me!
AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...
Tell me, don’t sell me!
AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...
