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Copywriting and SEO: keywords VS clarity

With the importance of search engine optimisation (SEO) receiving wider recognition, the copywriting landscape is changing. There are new rules writers need to adhere to when producing web copy to attract eyeballs.

The Brisbane driving school that made TechCrunch’s front page in 15 minutes

Here’s proof that Facebook, Twitter et al aren’t the only companies earning column inches on TechCrunch. Brisbane driving school No Yelling recently found itself on the nerd digi-bible’s front page off the back of just 15 minutes’ work, earning loads of SEO-tastic links in the process.

What does Google's Penguin update mean for your SEO?

On 25 April, Google released its latest ranking algorithm, now called the Penguin Update (for reasons known only to Google). Since then, the same set of five to eight recommendations have arrived in my personal inbox from a number of reputable sources. They are supposed to describe factors that seem to help search engine rankings post-Penguin. However, to be frank, most of these recommendations don't seem like anything new. In fact, they only seem to reinforce what people who have a basic understanding of SEO already know. And one recommendation seems downright wrong.

How every smart businesses can get free traffic from Google

Many businesses are finding new customers by advertising on Google. However, what you may not realise is that only a small group of people actually click on these paid ads.

Why SEO is like farming, but not the genetically modified kind.

When we think of marketing there are a lot of different segments that come to mind, like PR and advertising. These often work in sudden bursts or campaigns driven by budgets and short-term goals. SEO, on the other hand, is an organic approach to marketing. Like farming, but not the genetically modified kind.

The best two-minute video about marketing you’ll ever see

We hear it all the time from marketing firms and public relations mavens -- words have power. Nowadays, we hear that phrase and think "SEO." But back in the day, it referred to indelible slogans such as "the ultimate driving machine," "just do it" and "Guinness is good for you." The video is a plug for Purplefeather. Yet, could it be the best two-minute video about marketing you’ll ever see?

Do you really want to stuff up your LinkedIn profile? Here’s some advice: don’t...

There’s a really annoying trend that seems to have emerged lately where people have stuffed their LinkedIn profiles full of keywords -- kind of like the early black hat cowboy days of SEO. Keyword stuffing makes you look desperate for attention. If everyone does this it becomes a race to the bottom to get up to the top.

Location, location, location! What Google’s new shake-up means to your business [and 4 steps...

When a searcher types a keyword that has a location modifier in the search term, Google now gives a lot more real estate to businesses with a Google Places (or Google Maps) listing. If you are a business that has solely focused your efforts on organic rankings, now is the time to list yourself for Google Maps, or claim your listing if it already exists. Here are four ways to take advantage of this new Google trend.

If these six phrases sound familiar, SEO is not for you.

One of the most misunderstood areas of online marketing is Search Engine Optimisation (SEO). The main aim of SEO is often forgotten: to build traffic from your target audience and increase action on your website. If you understand this, you’re off to a good start. But if your attitude is, “I want to rank first NOW!” you may want to quit while you’re ahead.

The simple mathematics of web conversion (you don’t need to be a rocket scientist)

If you are like most online entrepreneurs, you're probably obsessing about traffic without giving conversions a second thought. But what most website owners don’t realise is that their profits (what they actually can take home) can be multiplied many fold by giving conversions the attention it deserves.

How a small fry can dominate Google

At some point, many small businesses feel stuck – stuck behind a larger competitor with resources that far outstrips their own. All is not lost though because, according to Fiona Mackenzie, these businesses are prime candidates to turn to the Internet which offers a level playing field and where a small one-man band can be bigger than Goliath. Start with thinking small, she tells Anthill.

Six ways to spy on your online competitors (without getting caught)

Forget wearing that balaclava and rummaging through rubbish bins. These days the Internet makes sneaking around, gathering your competitive intelligence, super-easy to do. Fiona Mackenzie offers up six insider secrets to get you started.

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages' digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

I’m no techie, but I want in! Lessons from the National Growth Summit.

If there's a mistake an SME can make online, I've made it in the last five years. My ecommerce site was hacked for reasons that will soon become apparent. My blog disappeared on the very same day and I avoided joining Twitter until last Friday because, “bloody hell -- I already have enough to do!”

Why SEO is just sooooo 2009. Is social media the future of internet search?

I used to Google hairdressers, plumbers, cafes. Now I ask my Facebook and Twitter connections who to go to, because a personal recommendation tells me a lot more than someone’s website can. SEO is doomed. In the format we know it, at least.

The eight scams peddled by SEO consultants

In the earlier years of internet marketing, the most common question I heard about search engine optimisation was, "SEO? What's that?" Today I am more likely to hear, "SEO? We tried that and it didn't' work." The biggest challenge I now face with new SEO clients is cleaning up the mess left by their previous search engine optimisation company or individuals.

Melbourne IT – Domains, search engine optimisation and website design

Melbourne IT is one of Australia’s most trusted providers of online business solutions helping small businesses grow via the Internet. From domain name registration to...

A stepped approach to e-marketing

As you are no doubt aware, Google celebrated its 10-year anniversary in early September. The company has achieved much in a decade. As digital...

Search is the low hanging fruit

Did you know there are people on the web right now searching for your products and services? The majority of web users are researching...

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