Tag: sensis

There are three major trends in the business world which are driving demand for Virtual Chief Financial Officers (VCFOs). The rapidly growing number of start-ups...

The number of businesses with a social media presence has leapt this year in every category, up from 31 per cent to 48 per cent for small and medium businesses (SMBs) and from 56 per cent to 79 per cent for large businesses, according to the 2016 Social Media Report.

The internet is not going to kill retail. It’s going to put it on steroids. Ok, so it might sound a little creepy right now, but I think it’s inevitable and will be business as usual in a few short years. I don't think we know yet the exact form it will take - my examples above are just illustrative, but real time, location based, two-way communication between the retail world and the consumers in the street outside is the next logical step. It’s been in science fiction books for decades.

Mobile devices are where it’s at. This is something we all know. Having a mobile-formatted website is simply a must-have at this point. In spite of this seemingly compulsory information, survey says: (dramatic pause) - Fewer than ten-per cent of SMEs in Australia have mobile-friendly websites. Ouch.

Barricade the doors! Nail some boards over the windows, and start running? Really? Is that all you've got? It doesn't have to be. Sensis is offering $2,500 in prize money to the designer of the best app to get us through a zombie apocalypse. Read on anti-zombie warriors!

While more and more Australians are using the internet to interact with brands and buy goods, most Australian small businesses lack a digital strategy, says the latest Sensis e-Business Report. Nevertheless, SMEs usage of the internet to sell goods has been slowly but steadily growing over the last years.

Sensis reports have found that almost half of Australian SMEs are missing an online presence and that most lack a digital strategy, prompting a tour across Australia to help businesses enter the digital world.

Many of Australia's small- and medium-sized business are at risk of being eclipsed by larger competitors in digital marketing. Sensis and its Yellow Pages team of digital experts are embarking on a tour of Australia to help SMEs become more digitally savvy.

It seems like only yesterday that Bob Hawke and Paul Keating floated the dollar. Australia, the so-called lucky country, made its own luck as our leaders opened up our economy to Asia and the emerging world. Back then, baby boomers began taking their business out of ‘Fortress Australia’; trying their luck on the world stage, often in new lands that weren’t as affluent or familiar as they are today.

Confidence in the federal government's polices hit its lowest point since August 2008 in the latest Sensis Business Index quarterly survey. What will the hung Parliament resulting from the election do to that already shaky confidence? The mind boggles.

Confidence in the federal government's polices hit its lowest point since August 2008 in the latest Sensis Business Index quarterly survey. What will the hung Parliament resulting from the election do to that already shaky confidence? The mind boggles.

A couple of weeks back Lachy Wharton’s article Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy set off a tide of comment here on Anthill and through various social media channels. Much of this sentiment, like the article itself, was critical of Yellow Pages’ campaign. At the time, the marketers at Yellow Pages were staying tight-lipped. However, now that the campaign has concluded Stephen Ronchi has accepted our invitation to present the Hidden Pizza campaign from Yellow Pages’ perspective.

The Telstra Business Award (established in 1992) recognizes the success of small and medium size business in Australia and recognizes the contribution that small and medium businesses make to the economy of Australia. The Telstra award program also seeks to assist small and medium sized business owners in developing success for their enterprise.

The 2010 Telstra Business Awards have opened for nominations. This year, have been entrants offered a ‘free Business Health Check’ to help identify opportunities to grow and expand.

The 2010 Telstra Business Awards have opened for nominations. This year, have been entrants offered a ‘free Business Health Check’ to help identify opportunities to grow and expand.

Small is still beautiful…. when it comes to exporting, that is. That’s the word from the Australian Bureau of Statistics (ABS), which estimates that...