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Sebastien Eckersley-Maslin launched a blog and announced on it that he would create a fully formed business in seven days with only $500. Then he did it. The result was AutoCarLog. Yet, Sebastien doesn't even consider the one-business-in-seven-days caper his best buzz builder. No, that would be when he traveled to six countries in 12 days to launch a global brand, in a bid to be listed in the Guinness record book as the "smallest multinational."