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Andreas Dzumla and Will Santow, Longtail UX

Australian SaaS startup Longtail UX secures $5 million capital raise in a funding round...

Longtail UX, an Australian SaaS startup that connects searchers to products in a single click, has secured $5 million in new capital in a funding round led by Investec

Australian SEO startup Longtail UX expands into Japan by partnering with Sophola

SOPHOLA’s exclusive partnership with Longtail UX enables the Sydney startup to operate its service in Japan. As part of this agreement, SOPHOLA will work with Longtail UX to help it understand the production processes in the region.

Australian SEO startup releases new game-changing tool to forecast ROI on SEO

Longtail UX, an Australian SaaS startup and creator of patented technology that boosts websites’ ad performance and website rankings on Google, has today announced a new Search Marketing Scorecard to help companies that do business online.

If your banner click-through rates are weak, look to your search data

Display advertising offers one of the lowest click-through and conversion rates of any online channel. Yet there are solutions. Search engines and analytics packages are loaded with valuable data that can be used for display. Here are two tactics you can use to increase traffic with search data.

The eight scams peddled by SEO consultants

In the earlier years of internet marketing, the most common question I heard about search engine optimisation was, "SEO? What's that?" Today I am more likely to hear, "SEO? We tried that and it didn't' work." The biggest challenge I now face with new SEO clients is cleaning up the mess left by their previous search engine optimisation company or individuals.

A stepped approach to e-marketing

As you are no doubt aware, Google celebrated its 10-year anniversary in early September. The company has achieved much in a decade. As digital...

FREE BUSINESS TOOLS

Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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