search engine optimisation Archives - Anthill Online
Monday, March 27, 2017
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Want web traffic? Simply publishing a few good pages is no longer good enough. According to online marketing maven Mark Middo, you need the mindset,...

Here’s a startling fact.

YouTube is now the world’s second biggest search engine, with over three billion videos viewed daily and 48 hours of video content uploaded… every minute! What are you doing to make your claim in the video marketing multiverse?
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What does Google love? Frequent content. Recent content. Quality content.

Pete Williams has created a series of techniques to make content creation easy, repeatable and also highly monetisable. Learn how Pete is able to transform one item of compelling content into 30... including videos, podcasts, educational courses and much more.
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The message now is clear - the days of dodgy SEO practices are over, and the secret to achieving higher Google rankings has been revealed. Want to know that secret? Of course you do. I'm prepared to give it to you now, on Anthill, for free! The secret is...there is no secret.

On 25 April, Google released its latest ranking algorithm, now called the Penguin Update (for reasons known only to Google). Since then, the same set of five to eight recommendations have arrived in my personal inbox from a number of reputable sources. They are supposed to describe factors that seem to help search engine rankings post-Penguin. However, to be frank, most of these recommendations don't seem like anything new. In fact, they only seem to reinforce what people who have a basic understanding of SEO already know. And one recommendation seems downright wrong.

When we think of marketing there are a lot of different segments that come to mind, like PR and advertising. These often work in sudden bursts or campaigns driven by budgets and short-term goals. SEO, on the other hand, is an organic approach to marketing. Like farming, but not the genetically modified kind.

When a searcher types a keyword that has a location modifier in the search term, Google now gives a lot more real estate to businesses with a Google Places (or Google Maps) listing. If you are a business that has solely focused your efforts on organic rankings, now is the time to list yourself for Google Maps, or claim your listing if it already exists. Here are four ways to take advantage of this new Google trend.

You’ll hear plenty of SEO specialists and your friendly neighbourhood search engine hobbyists touting the phrase, “Write for people, not search engines”. What a load of crock. What’s the point of writing for visitors if you have none?

They were chosen for the way they influenced us (yes, Anthill) and, therefore, the way we report to you. Sure, it's a slightly narcissistic email but, in a strange way, our chosen five also seem to say a great deal about the changing nature of business in Australia. The five are presented in no particular order.

They were chosen for the way they influenced us (yes, Anthill) and, therefore, the way we report to you. Sure, it's a slightly narcissistic email but, in a strange way, our chosen five also seem to say a great deal about the changing nature of business in Australia. The five are presented in no particular order.

In the earlier years of internet marketing, the most common question I heard about search engine optimisation was, "SEO? What's that?" Today I am more likely to hear, "SEO? We tried that and it didn't' work." The biggest challenge I now face with new SEO clients is cleaning up the mess left by their previous search engine optimisation company or individuals.

This could perhaps be the shortest post I have ever published. In fact, the headline says it all. Should I be worried? If Bing is so good, why doesn't Anthill appear when I specifically search for 'Anthill Online'? And, of course, does anyone understand search optimisation for Bing?

"Searching" remains the number one activity on the web. So if your website is hidden in popular search engines like Google, chances are your...

Whether you're an online novice or an old hand, it's important to recognise the most common mistakes people make when taking their business online...

Melbourne IT is one of Australia’s most trusted providers of online business solutions helping small businesses grow via the Internet. From domain name registration to...

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Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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A study by smartphone maker, OPPO has found that a quarter of Aussie professionals are regularly communicating using Emojis in the workplace, and it’s having a positive impact on their relationships.