screenwipe Archives -
Home Tags Screenwipe

Tag: screenwipe

Watch this before you switch on Masterchef: The reality of reality TV

With the return of Australia's favourite reality television franchise last Sunday night and the animated reactions of this season's aspiring 'Masterchefs' (most especially as Adriano Zumbo unveiled his latest challenging desert), I was reminded of the following clip by English satirist Charlie Brooker. Not only does it include an excerpt from Monty Python but it also demonstrates how reality television can be used to tell a story that is often far from reality.

FREE BUSINESS TOOLS

How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE