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Web design is a tricky business. And with technology ever evolving, sticking to old patterns just won't get you ahead of the competition. Trends...

When we think of marketing there are a lot of different segments that come to mind, like PR and advertising. These often work in sudden bursts or campaigns driven by budgets and short-term goals. SEO, on the other hand, is an organic approach to marketing. Like farming, but not the genetically modified kind.

One of the most misunderstood areas of online marketing is Search Engine Optimisation (SEO). The main aim of SEO is often forgotten: to build traffic from your target audience and increase action on your website. If you understand this, you’re off to a good start. But if your attitude is, “I want to rank first NOW!” you may want to quit while you’re ahead.

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Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...