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Increasing your average transaction value with your clients [PODCAST]

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Business books for your startup business [PODCAST]

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

Success breeds tradition, but tradition has never guaranteed success

Why on earth do corporations continue to burn cash on print ads announcing internal promotions and new client updates? Surely their staff would prefer a holiday, the latest gadget / lavish gift / cash bonus, instead of their company spending a couple of thousand dollars making this type of announcement.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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