Sales
Growing your business through the recovery? It’s about combining online and offline value.
So, you’ve weathered the storm that was the GFC. That’s a relief, no doubt. But where to now? Looking forward there is justifiable concern that uncertain consumer sentiment, combined with the absence of the 2009 stimulus package, will see sales remain lacklustre.
Sell ‘why’ not ‘what’ to inspire belief from your customers
In this TEDx talk, Simon Sinek explores the reasons why only some companies and leaders succeed when the tools and materials for success are available to everyone. Drawing examples from Apple, the Wright Brothers and Martin Luther King, Sinek uses his simple but powerful model of the ‘golden circle’ and the question ‘why’ to illustrate how inspirational leaders achieve greatness.
7 things you must do before attempting to sell your website
Just like dressing up a house for auction, giving your website a spit and polish prior to sale will ensure you achieve the best outcome. The following seven steps can help make your treasured site shine, prior to putting it on the market and attracting top dollar.
Why the Amish make great entrepreneurs
Success in the Amish business world is hardly surprising when you consider that networking through LinkedIn might not have the same community-building effect as teaming up with neighbors to build a barn. And we’re sure that telling someone you ‘like’ their work will always be far more effective when told to their face rather to than their Facebook.
No one cares about you! Godin delivers some vital, unvarnished truth
The masses are turned on, tuned in and… thinking entirely of themselves. Seth Godin provides an important reality check for marketeers and businesses when considering exploring and exploiting the mass market appeal of modern media channels.
Selling Through A Slump [FREE DOWNLOAD]
This eBook is your industry-specific roadmap out of the economic slump. It brings together sales strategies and best practices from 11 top sales experts from 11 distinct vertical market sectors, ranging from retail to health care to telecom – because one size doesn’t always fit all. [FREE DOWNLOAD]
Could the iPad revolutionise coffee-shop meetings?
Sure. We’ve heard how the iPad will soon become a popular device for watching videos, reading online newspapers and downloading books online. But one really useful use of the iPad that has barely been talked about is its potential function as a presentation and meeting tool.
Welcome to the shallow end of the corporate gene pool
“When we arrived, the staff knew we were a triage team called in to determine whether they should receive emergency surgery and a chance at life or a shot of morphine and a painless journey to oblivion.”
How Anthill turned a $900 blog into one of Australia’s Top 50 Business & Finance Sites [VIDEO]
Like most would-be web-entrepreneurs, we discovered very early on that the ‘Fields of Dreams’ approach to web development is, unsurprisingly, flawed (i.e. ‘if you build it, they will NOT come’). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.
Keep your friends close and your competitors even closer
It is commonplace in business to look at what your competitors are doing and do your own carefully crafted version of that. Excuse me. I just threw up in my mouth a little bit. There is nothing unique about reflecting the messages within your industry.
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