Sales
Understanding how your customers use search will show you how to reach them
Google’s Head of Online in Australia, Julian Persaud, explains how search trends can reveal valuable insights about your customer and your market.
Offer less choice to get more sales
Regular Anthill contributor Steve Sammartino published an interesting post on his blog this morning. Steve is in the process of tweaking the pricing model for his company Rentoid and relayed a nugget of advice offered to him by fellow entrepreneur Chris Pearson (founder of Skitch and Comic Life).
Online Marketing by Design (Seminar)
Success in online marketing requires excellence in two areas – an understanding of the ‘purpose’ and ‘personality’ of any given project. ‘Online Marketing by Design’ will draw on the experiences of real business owners and creative professionals to determine what constitutes well designed and commercially effective online marketing.
Magician cons real people into accepting blank paper as money
Derren Brown is a popular English magician (among other things) and host of the popular UK television series, Mind Control. In this clip, he achieves the seemingly impossible, conning people into accepting blank paper as money. Who do you think would be more likely to fall for his ruse? A street-corner hotdog vendor or an upmarket diamond merchant?
Designer mum launches Crowdfunding model to rid the world of plastic bottles
Gretha Oost has adopted an unusual approach to raise capital. The Melbourne mum, designer and Pitch Club contestant has decided to trial a ‘crowdfunding’ approach to launch her award winning product 321 Water.
Words don’t do this mobile technology justice. Just watch.
Imagine that you are walking down the street with your mobile phone in hand and you’d like to know what is going on in your neck of the woods. You can now hold up your phone and, using your mobile phone’s camera, see “tags” overlaid onto whatever you’re looking at. For example, you might observe a “Two for one coffer offer – Joe’s Coffee.” Or “Art Gallery Opening Today.”
Forget India. Silicon Valley tech firm outsources to Australia (thanks to vampire-programmers)
Australia’s IT industry received a shot in the arm this week when Silicon Valley firm GitHub spurned its selection of local providers – some of the world’s biggest hosting companies – in favour of Sydney web developers Anchor. Why? Anchor founder Andrew Rogers cites the vampiresque habits of programmers.
Google ‘Trojans’ Internet Explorer with Google Frame
Google, seeking to win over Microsoft Internet Explorer (IE) users to its new Google Chrome browser, has launched Google Frame, an IE plugin that runs Chrome inside IE.
One ad… one actor… one-shot sequence… six minutes… that’s smooth!
This six minute commercial for scotch whiskey manufacturer Johnny Walker shares the entire history of the brand in one engaging monologue. It’s hard not to watch and feel a warm and fuzzy feeling about the whiskey and its origins. (Or is that just Johnny Gold Label kicking in?)
New movie on advertising has audiences ‘by the balls’
Marketing and entrepreneurship go hand in hand. How else does one convince an investor to back a product that doesn’t exist yet? The new documentary film ‘Art and Copy’, by Doug Pray examines advertising, creativity and inspiration and how effective and accurate pitching can sell just about anything.
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