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Geographical Conversation Mapping (SMART 100)

From dealing with a number of international brands such as Red Bull, Toyota and Microsoft we realised that Australian subsidiaries have a challenge in identifying local content. Customers had to deal with ‘noise’ as they tried to determine what conversations are local and what they should care about. We needed to work out a way of pinpointing where conversations were happening beyond a domain basis (all the main social media sites are .com so would be attributed to the US). Our technology can now take a conversation sat on any domain and pinpoint the creator down to a suburb level.

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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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