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New ad raises bar for iPad engagement [‘Click-to-Interact’ versus ‘Touch-to-Experience’]
HTML5 has been put through its paces to create a snazzy promotional game, in an effort to increase lacklustre response rates to banner ads on the iPad. The HTML5 ‘gamified’ banner, created by US creative agency Glow Interactive for USA Network’s ‘White Collar’, can be found on the New York Times’ page when browsing on an iPad. The ad integrates the brand with the ad source, creating a deeper level of engagement.