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Crowd funding – easy capital or legal nightmare?

Crowd funding has come a long way from its origins backing struggling rock bands. It has proven to be a highly successful vehicle to raise funds for disaster relief, philanthropic activities, supporting bloggers and website operators, political campaigns,software development, and scientific research. The next frontier is capital for start up companies.

Drink and post responsibly. Oh, and stop panicking about the Facebook ruling.

For those who don’t know (which is pretty much everyone), the Australian Advertising Standards Bureau (AASB) recently made a ruling regarding user-generated content on social media, after it was discovered that the Facebook page for Victoria Bitter beer featured “sexism, racism, irresponsible drinking, obscene language and material that linked alcohol consumption with sexual or social prowess”. Apparently swearing at the TV and asking girls to “show some skin” is ok when you’re drinking VB, but not if you’re posting about VB, obviously.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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