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On Twitter, Rory Sutherland describes himself as the 'fat bloke at Ogilvy'. In fact, he is one of the foremost, original marketing thinkers of our...
Rory Sutherland uses the theory of behavioural economics and a number of humorous but valid examples to explain that, when faced with big challenges, the common response of most corporations and governments is to seek big, expensive fixes. In doing so, more obvious and cheaper solutions that stand a higher chance of success are generally ignored.
In this extremely entertaining talk delivered at TEDglobal 2009 in Oxford (bet you'll be hooked after the first 15 seconds), English ad man Rory Sutherland explores perception and reality in a commercial world.