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Whether your company engages a professional investor relations firm to communicate with potential investors or you do it yourself, don’t ignore the benefits of investor relations at all times. Now, this is even more important, given the early signs of recovery.
The Global Financial Crisis, from its early roots in 2008, has been a tumultuous period to endure – as the name suggests. Australian companies have been faced with global contagion that's influenced our market through European economic bailouts, soaring unemployment rates, and a fall in export sales caused by a high Australian dollar. Many CEOs are worried investors won’t inject money into their company while the world is stuck in what appears to be a sustained bear market period. The same CEOs seem to think it’s better to keep a low profile; playing it safe rather than trying engage with potential investors.