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Engage with investors, especially in a down period

Whether your company engages a professional investor relations firm to communicate with potential investors or you do it yourself, don’t ignore the benefits of investor relations at all times. Now, this is even more important, given the early signs of recovery.

The importance of investor relations in today’s market

The Global Financial Crisis, from its early roots in 2008, has been a tumultuous period to endure – as the name suggests. Australian companies have been faced with global contagion that's influenced our market through European economic bailouts, soaring unemployment rates, and a fall in export sales caused by a high Australian dollar. Many CEOs are worried investors won’t inject money into their company while the world is stuck in what appears to be a sustained bear market period. The same CEOs seem to think it’s better to keep a low profile; playing it safe rather than trying engage with potential investors.
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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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