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Nike’s World Cup ad has a very powerful marketing lesson [VIDEO]

The FIFA World Cup 2014 in Brazil is already in high gear and, if you’re a football fanatic like me, your life is now...
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Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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