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Is Bottled Water Making You Stupid?

Bottled water is one of the most profitable drink products in the world, selling for 3000 to 9000 times what most of us pay for the perfectly safe, inexpensive liquid that comes out of our tap at home.

NAB’s social media strategy: Create a common enemy [But aren’t ALL banks ‘the enemy’?]

Last Friday night, NAB appeared to have one of those butt-clenching moments when a not-so-corporate tweet went out via @nab, the banking giant's Twitter account. It read: “Sooooo stressed out. Have to make a tough decision and I know I’ll probably hurt someone’s feelings! Arrggghhh.” The message was retweeted over 100 times. We all now know, it was the beginning of something far grander.

The 7 branding secrets of Lady Gaga (They’re infectuous)

She’s never attended business school, nor does she have a history of entrepreneurship. While it is easy to question her outlandish costumes, her repetitive child-like lyrics, and her over-the-top media stunts, it is hard to ignore her obvious musical talent and her ability to be at the right place at the right time with the right tune.

Imagineering Profit (SMART 100)

Business coaching is delivered 1-on-1 at a cost of $2000/month. Results vary and the industry is overrun by advisors that have little understanding of financials and no systems to track financial results. Many SMEs need help but cannot afford this type of coaching. IP represents a paradigm shift in the way that business coaching is provided - online, anytime and leveraged. It all comes down to the numbers and the numbers don’t lie. IP pinpoints pain and teaches owners how to improve their bottom line and cash flow. SMEs access the best coaching available at a fraction of the cost.

5 techniques business owners should use to stay focused

With so many distractions competing for our attention, it’s tougher than ever to stay focused on our goals. To assist you in staying on track and keeping things simple, I’ve developed the following list of five simple techniques/questions to keep things in perspective.

8 ways business owners sabotage their success (and what you can do about it)

Your “make busy” habits create the magnificent illusion that you are hard at work, simply because you feel “flat out” and your day is full of tasks. Let’s be honest, you would actually rather do anything than face the activities you know would radically accelerate your business success NOW!

Five little known ways to successfully promote an event

Promoting an event or workshop is vastly different from raising the profile of a business and thus requires a completely different strategy. Rhondalynn Korolak shares her Top 5 Tips to making your next event an overwhelming success.

Is optimism killing your business or career?

Do you regard the greatest obstacles or challenges in your life as the defining moment that shaped who you are today? Or do you choose to look at them as an excuse or reason why you have not achieved more?

Warning: Legislation to mandate more women on boards is not the answer

It seems to me that the biggest thing holding Australian businesses back right now is the “me too” syndrome. I do not consider the fact that there are not enough women on boards and in senior management positions to be merely a sexist thing. What I mean is that there is an ingrained corporate culture that says the leaders and directors want to hire others that are “like them”.

FREE BUSINESS TOOLS

Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

FREE BUSINESS TOOL

How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE