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Seven insider tips for making event sponsorship into a marketing success story for every...

Event sponsorship should be treated like every other marketing activity. It's not enough to simply sponsor an event, you have to have a strategy to make it work for you. Here's how.

Australian businesses express guarded optimism

Australian business are upbeat about the future -- or, at the least, they are putting on a brave face. The latest MYOB Business Monitor reveals that 74% of businesses reported revenue levels the same as a year ago, or higher.

There’s actually only one way to build a business

Business is best defined as: “Creating wealth through profitable transactions.” I came to this definition many years ago after winning a job as General Manager of a medium-sized company and later boasting to a friend that revenue had increased threefold under my guidance. “Great,” he said, “but what about profit?” This was a great question.

Making your cash… flow

Cashflow problems often arise due to lack of understanding of how cash moves through a business and the difference between profit and cash flow. Here are some great tips to help ensure that your cash is flowing in the right direction.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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