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The cheque is in the mail, I’ll respect you in the morning and your...

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.

The cheque is in the mail, I'll respect you in the morning and your...

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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