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Hey Presto! Watch me pull an ROI out of my hat!

In his first post, The cheque is in the mail, I'll respect you in the morning and your email system will generate a 125% ROI in ten months, Mr 1% Spend explored the idea that Return on Investment (ROI) is a concept manipulated by marketers in order to produce unmissable investment propositions. Here he expands on this topic with an example of this technique and how it will leave you, the customer, completely dissatisfied.

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