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Australian brands still have a long way to go to in digital performance –...

SAP Australia recently launched its 2016 Australian Digital Experience Report, revealing that while the country’s largest brands have improved their digital performance since 2015’s inaugural study, a sizeable gap remains between the experiences brands deliver and what consumers expect.

How to get Gen X and Gen Y to buy: Give them a reason

The power of charity partnerships is becoming clearer all the time. More than three million Australians are switching brands for a cause. Consumers particularly keen...

I can’t believe how much skin the #1 Instagram brand is showing. It’s eye-popping!

Instagram’s most followed brand is showing plenty of skin, which makes its broad appeal perhaps understandably. Victoria’s Secret is a company associated with glamorous...

Is Kryptonite draining your email marketing success? New report tells us why

Ever get the feeling your emails sometimes drift off in to cyber space to collect digital dust unopened? Yeah, it’s a chronic problem faced by businesses and individuals alike. But don’t worry super peeps, if email marketing Kryptonite has your business’ success in a vice, some recent data can help you get back on your feet.

New report shows that small biz brings the rock!

We all know that small business is important to the overall economy of Australia, and a new figures show that the sector has seen remarkable growth in the two years since the height of the global financial crisis. According to the Minister for Small Business Brendan O’Connor, as well as the recent Australian Small Business: Key Statistics and Analysis report, 260,000 new small biz jobs have been generated over the past couple of years, nationwide.

What makes an entrepreneur? Ernst & Young takes a stab [REPORT: Nature or Nurture:...

According to Ernst & Young, there is no entrepreneur gene. However, many do possess certain characteristics that have proven vital to their success. For its report titled Nature or Nurture: Decoding the Entrepreneur, business advisory behemoth Ernst & Young surveyed 685 entrepreneurs from all over the world and interviewed winners of its Entrepreneur of the Year award.

New global report reveals what makes the Top 1% of entrepreneurial companies so successful

A new report released by the World Economic Forum has suggested that the top 1% of entrepreneurial firms is responsible for the creation of 40% of jobs among start-ups and for 44% of their total revenue. So what makes the top 1% so successful? Featured in the report are also studies of seventy the world's most successful high-impact entrepreneurial ventures, such as Australia's Atlassian, Fortescue Metals Group, Paladin Energy and Resmed. [ESSENTIAL READING]

Smarter cities needed! How smart is yours?

Ovum's "Is your city smart enough?" says that cities should start integrating information technologies into their infrastructure so they can become more competitive in the future. The report also states that this implementation has to happen in two different ways: by Digital-City strategies and by Digital-Society initiatives.

Australian women less confident in the economy than men. Could this hurt spending?

According to Michael Blythe, Commonwealth Bank Chief Economist, “The divergence between retail and non-retail spending trends, where women and men’s spending dominate respectively, correlates with the divide in gender sentiment. Department store sales, for example, where women are responsible for 59% of spending, is soft. And this softness is linked to the less positive sentiment of female consumers.”

Report suggests that Australian women are more likely to be successful if they work...

The Hydrogen Group, through its report ‘Global professionals on the Move 2011’, has found that women are more likely to advance in their professions if they have experience abroad. Yet, according to the survey, of all the Australians working overseas, 67% are men and 33% are women.

The 6 greatest cybercrime scams and exploits of the last decade [How many caught...

In first place comes the MyDoom's mass infection. Damage caused by this worm is estimated to have exceeded $38 billion. Designed to send spam mails through infected computers, its first attack took place in 2004. It sent so much spam from computers worldwide that it slowed down the internet by 10%!

Freelancer survey reveals technology winners and losers for 2010 (PHP biggest winner; Microsoft biggest...

Online outsourcing marketplace (and Anthill Cool Company Award winner) Freelancer.com has released the results of its 2010 Freelancer Fast 50 index, an analysis of 320,000 online job postings, revealing the most (and least) popular technologies desired for freelance jobs in 2010, providing a barometer of technology trends.

Internet surpasses television as the main source of news for younger generations [STATISTICS]

The most recent report of The Pew Research Center for the People and Press reveals the internet has surpassed television as the main news source for American young adults between the ages of 18 and 29 years old. And this year, for the first time, the internet surpassed radio as the main source of news for Americans aged over 50, including the over 65 demographic.

IBISWorld identifies best, worst growth industries for 09/10

A report released this week by business analyst IBISWorld points to what it predicts will be the top 10 best and five worst growth industries for the coming year.

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