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Rebranding done right – putting the customers into the picture [VIDEO]

Telecom NZ has undergone a major rebranding exercise. The brand has been known for telecommunications in our sister island for more than two decades. Like...

Who wins the genital marketing war? Yes, you read that right … [VIDEO]

Warning: If you are offended by graphical representations of genitalia, do not read on or, view the videos and images in this story. It seems...

Seven lessons I learned rebranding my business

Like a lot of start-ups, Traffika started life in my spare bedroom. At the time I didn’t have a lot of money (actually zero) to invest in our branding.

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