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Running a startup: things I’ve learned so far

This week marks two years since I dissolved my successful band management company to focus full-time on my startup. I'd just completed my first large fundraising round where 21 individuals had written me personal cheques to invest in the business. These angel investors came from a variety of backgrounds. I found them through speaking at pitch events and by presenting my PowerPoint deck an estimated 700 times over the previous year. Raising the first round of capital was the hardest thing I'd ever done. It required a huge amount of personal energy and growth, and at the end I had a massive sense of achievement from pulling it all together. Now, I thought, the fun could begin!
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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