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PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...
Doing your own PR is not exactly advanced calculus, but it helps to have some basic know-how about the media and publicity process. From the creators of baby lotions and potions to the makers of killer heels, these ten self-made PR pros have seen their businesses covered in national magazines through to TV programs.
Having run free PR and media leads service SourceBottle for just over a 18 months, I’ve gathered some rare insights into the minds of journalists and what will lead to a figurative black mark against your name. The average journalist will receive from 20 to 200 PR news releases per day. And, as a result, most are treated like spam. Are your media releases the PR equivalent to penis enlargement emails and Nigerian scams?
Without the dramas over unstable structures and unsanitary accommodation, let’s be honest: who would really give a stuff about a tournament that’s perceived to be as marginal and obsolete as Britain’s decaying Commonwealth itself? Could Delhi be an unlikely saviour for the Commonwealth Games?
MYOB, an Australian business that specialises in management solutions for SMEs, will award a $20,000 grant to the business owner who gives the best answer to two questions: "What are you most passionate about?" and "How would you spend $20K on your business?"
Chemist chain, Chemmart, have seized a cheeky opportunity, launching an online advertising campaign to promote throat lozenges in the wake of the “Hoarse Whisperer” internet sensation. Jim Jacques, formerly known as the voice of harness racing in South Australia, earned the moniker of “The Hoarse Whisperer” after losing his voice while calling an event at Globe Derby Park earlier this week. Here's the video.
A couple of weeks ago Pollenizer's Mick Liubinskas put in a video call to Rentoid's Steve Sammartino to pick his brain about the concept of startup momentum. Fortunately, Mick recorded it for the benefit of us all. Watch Steve discuss his views on the important role iteration plays in emerging businesses.
Take Paul McCruddon, a London-based blogger and digital strategist at Imagination Digital who grew weary of brands believing that his time was less valuable than their own and decided to take matters into his own hands.
In 2007, I was asked to play devil's advocate during the final judging round of the Queensland leg of Business Icon and grill a number of young entrepreneurs about their recently devised plans to launch a fictional product (created for the competition).
When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.
Earlier this year, prominent UK PR agency Taylor Herring compiled a list of the Top 50 Publicity Stunts. Some of them created a global buzz, some were very expensive and some were downright illegal. But they all succeeded in turning heads and getting chins wagging, which surely put a smile on the brands being publicised.
So you have distributed your media release, it's attracted some interest from journalists and now a couple of them have called you for an...
Don't be caught unprepared if a journalist calls your office requesting an interview. Preparation is the difference between good publicity and bad publicity. Here are some simple things you can do to maximise the outcomes of a media interview.
One of the many reasons I love the work I do as a freelance journalist is that I get to spend a lot of time talking to emerging Australian technology companies. There is a vast wealth of incredible innovation in this country, embodied within hundreds of companies that will reshape the world in their own small way.