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Central Coast Small Business Network formed out of Twitter connection

A bunch of small business owners on the Central Coast recently formed a connection on Twitter, sharing experiences, advice and business tips. So they decided to meet (known in twitter circles as a "tweetup"). Since meeting, the group has grown into a fully-fledged organisation - the Central Coast Small Business Network, or CCBiz - and it is officially launching on 27 August. Great work, people.

Under the microscope: Print Advertising vs Social Media Marketing

Which advertising medium – print or social media – provides more reach and more bang for your buck. It’s a complicated equation. Luke Faccini takes a peek under the hood.

‘Throwing the book’ at the legal profession (Part 1)

Why is it that some of our society’s brightest minds have no idea how to translate their “no holds barred” skills from the court room to the public domain of marketing communication in a battle to win more clients? Maybe they just don’t need the extra business, maybe they don’t know how, or maybe the truth is a combination of arrogance and ignorance steeped in tradition.

Cool Company Awards, 2009 – Nominations Open!

It's on again. Over coming weeks, we'll be scouring the nation for Australia's coolest companies. It's the first stage in Australia's most innovative business awards program - The Nomination Phase.

Marketing video gone viral? Make YouTube your company’s homepage!

You might remember a great marketing video by US creative agency BooneOakley we posted on Anthill TV a couple of months ago. At the time, we held it up as a model for how to market yourself online. Well that video spread across the globe like, well, a virus. In fact, it has worked so well for BooneOakley that they took the interesting step of making their homepage - www.booneoakley.com - redirect to the video's YouTube page. The YouTube video is designed like a web page and contains clickable links that take you to other videos by the team (portfolio work, news & bios, contact details).

Marketing video gone viral? Make YouTube your company's homepage!

You might remember a great marketing video by US creative agency BooneOakley we posted on Anthill TV a couple of months ago. At the time, we held it up as a model for how to market yourself online. Well that video spread across the globe like, well, a virus. In fact, it has worked so well for BooneOakley that they took the interesting step of making their homepage - www.booneoakley.com - redirect to the video's YouTube page. The YouTube video is designed like a web page and contains clickable links that take you to other videos by the team (portfolio work, news & bios, contact details).

Introducing… the Enlightened Stupid Marketer

You know this guy. You meet him every day. He writes IOUs with your ROI. And he's all over Twitter.

Why PRs are the last to 'get' the internet

Love them or hate them, PRs perform an important function - largely helping inept marketing managers and business owners communicate with the media in ways that don't make the already over-stuffed craniums of news men and women explode in frustration.

Why PRs are the last to ‘get’ the internet

Love them or hate them, PRs perform an important function - largely helping inept marketing managers and business owners communicate with the media in ways that don't make the already over-stuffed craniums of news men and women explode in frustration.

Looking for Marketing & PR services?

Just describe what you need, receive tailored proposals from interested IT consultancies, and contact the best. It's easy, free and there's no searching.

Looking for Marketing & PR services?

Just describe what you need, receive tailored proposals from interested IT consultancies, and contact the best. It's easy, free and there's no searching.

It takes 100 cups of coffee to refine your start-up pitch

I often joke that it takes 100 cups of coffee to get a new start-up funded. Not because the investor is one out of 100 but because it takes a long time to get the story polished.

Where to spend your online marketing budget to attract sales

When I was just starting out, an old IBM-education sales manager was the first to tell me the real truism of all sales activity: “People buy from people” – a statement that embodies not just the mere fact that the process of selling is personal and emotional, but that successful sales is someone buying, as opposed to being sold to.

Kyle Sandilands – King of Publicity or complete clown?

In 2007, I was asked to play devil's advocate during the final judging round of the Queensland leg of Business Icon and grill a number of young entrepreneurs about their recently devised plans to launch a fictional product (created for the competition).

MySpace halts traffic slide by launching MySpace Graveyard [collegehumor.com]

In the social network popularity stakes, MySpace is having its tail handed to it by Facebook. But CollegeHumor.com thinks it has the answer to how MySpace can turn the situation to its advantage - a social network for users abandoning MySpace.

Paul Isakson asks What's Next (again)

Last year, prolific marketing blogger (and head of strategy for space150) Paul Isakson sent ripples of chatter across the blogosphere when he posted a rough presentation on his views around marketing, simply titled: What's Next? On 30 July, 2009, he posted an update:

Paul Isakson asks What’s Next (again)

Last year, prolific marketing blogger (and head of strategy for space150) Paul Isakson sent ripples of chatter across the blogosphere when he posted a rough presentation on his views around marketing, simply titled: What's Next? On 30 July, 2009, he posted an update:

Are your customers revolting?

Soon after the NSW State Government announced the re-design of their state logo, the public decided that they could do a better job! After the Federal Government threw away $8 Million on creating the now defunct Grocery Choice website to monitor supermarket prices, a group of consumers set up @price_check - a Twitter-based crowdsourcing experiment. These days, if you don’t engage your customers, they’ll mobilise against you.

I know that half my advertising works… I just don't know which half!

This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at...

I know that half my advertising works… I just don’t know which half!

This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at...
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Three easy wins when using LinkedIn with David Hobson [FREE REPORT]

"If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.

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Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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