public relations
Sammartino and Liubinskas discuss startup momentum
A couple of weeks ago Pollenizer’s Mick Liubinskas put in a video call to Rentoid’s Steve Sammartino to pick his brain about the concept of startup momentum. Fortunately, Mick recorded it for the benefit of us all. Watch Steve discuss his views on the important role iteration plays in emerging businesses.
Google on Google – The story so far…
Every company should be able to tell its own story in a compelling way. Of course, it helps if that story is compelling to begin with. Check out this slick animated history of Google… according to Google.
5 reasons I hate logos
Okay, maybe that’s a tad on the dramatic side. What I hate is this faffing around with logos as an excuse for not doing other, real, important stuff with your business.
I survived the GFC by ignoring it
When I started my business I knew it had to grow from a foundation of personal contact and referrals. To do this people said I had to network. This scared the crap out of me.
Tweet me, don’t sheet me: Anthill’s Twitter feed has more followers than the UK’s Guardian Newspaper
According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.
Volkswagen’s viral success: the fun theory
Its latest campaign, The Fun Theory, is based on the idea that people’s actions can be changed by something as simple as ‘fun’. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a ‘never-ending’ bin manage to dramatically change people’s typical behaviour for the better. And all of this with barely a reference to Volkswagen.
Personal branding: Are you the real deal?
It’s becoming impossible to get through the day without hearing some expert or other holding forth about personal branding. But could we be at risk of taking ourselves too seriously?
October is ‘Online Marketing Month’ at Anthill
This month, we have decided to explore the many facets of online marketing – from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and ‘experiments’ on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).
Nominations open for the 2010 Veuve Clicquot Business Woman Award
Nominations for the 2010 Veuve Clicquot Business Woman Award opened on October 1, 2009.
The fear of change – Cricket in the snow and other mysteries
Business leaders must learn to preserve the old while ushering in changes. The example of Test match, One Day and Twenty20 cricket is illuminating, writes Kim Wingerei.
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