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Creative laser projections supercharge building facades

Here's a new "projection" technology that is sure to turn heads. These hypnotic 3D video mapping projections are the work of Dutch creative agency NuFormer Digital Media, which employs a battery of powerful projectors to render the effect on buildings of any size. Awesome.

Sammartino and Liubinskas discuss startup momentum

A couple of weeks ago Pollenizer's Mick Liubinskas put in a video call to Rentoid's Steve Sammartino to pick his brain about the concept of startup momentum. Fortunately, Mick recorded it for the benefit of us all. Watch Steve discuss his views on the important role iteration plays in emerging businesses.

Google on Google – The story so far…

Every company should be able to tell its own story in a compelling way. Of course, it helps if that story is compelling to begin with. Check out this slick animated history of Google... according to Google.

5 reasons I hate logos

Okay, maybe that's a tad on the dramatic side. What I hate is this faffing around with logos as an excuse for not doing other, real, important stuff with your business.

I survived the GFC by ignoring it

When I started my business I knew it had to grow from a foundation of personal contact and referrals. To do this people said I had to network. This scared the crap out of me.

Tweet me, don’t sheet me: Anthill’s Twitter feed has more followers than the UK’s...

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

Tweet me, don't sheet me: Anthill's Twitter feed has more followers than the UK's...

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

Volkswagen’s viral success: the fun theory

Its latest campaign, The Fun Theory, is based on the idea that people's actions can be changed by something as simple as 'fun'. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a 'never-ending' bin manage to dramatically change people's typical behaviour for the better. And all of this with barely a reference to Volkswagen.

Volkswagen's viral success: the fun theory

Its latest campaign, The Fun Theory, is based on the idea that people's actions can be changed by something as simple as 'fun'. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a 'never-ending' bin manage to dramatically change people's typical behaviour for the better. And all of this with barely a reference to Volkswagen.

Personal branding: Are you the real deal?

It's becoming impossible to get through the day without hearing some expert or other holding forth about personal branding. But could we be at risk of taking ourselves too seriously?

October is ‘Online Marketing Month’ at Anthill

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

October is 'Online Marketing Month' at Anthill

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

Nominations open for the 2010 Veuve Clicquot Business Woman Award

Nominations for the 2010 Veuve Clicquot Business Woman Award opened on October 1, 2009.

The fear of change – Cricket in the snow and other mysteries

Business leaders must learn to preserve the old while ushering in changes. The example of Test match, One Day and Twenty20 cricket is illuminating, writes Kim Wingerei.

Sequencing Investments: A Lego block approach to funding

It makes sense to build a company’s investment plan that has the interlocking qualities of Lego pieces, tightly fit, all supporting and connected to each other. To do that takes a carefully constructed financing plan with these specific elements:

Is iSnack 2.0 so bad it’s good?

In the good old days when TV spots were cheap and Colgate-Palmolive seemed to have an unlimited budget, a style of advertising emerged under the banner of, “It’s so bad it’s good”.

Designer mum launches Crowdfunding model to rid the world of plastic bottles

Gretha Oost has adopted an unusual approach to raise capital. The Melbourne mum, designer and Pitch Club contestant has decided to trial a 'crowdfunding' approach to launch her award winning product 321 Water.

How to crack the US retail mass market

California-based Australian retail export advisor Chad Hetherington has met with hundreds of Aussie entrepreneurs all hoping to crack the lucrative US retail market. Of the products they offer, he says, less than one percent has a realistic shot at making it big in the Land of Opportunity. So what does it take to make it?

‘Throwing the book’ at the legal profession! Part 3

In this three-part series, contributing authors Gene Stark and Jeremy Samuel ponder why law firms aren’t better at marketing themselves. This third and final instalment explores the power of simplicity in communicating a message.

Adrian Bold, 2009 Anthill 30under30 winner

Combining his passion for drawing, construction and architecture through multimedia technology, Adrian Bold and his startup Bold Impressions creates Hollywood-style animation for the corporate world.
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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